Describe how human brain organizes and perceives visual elements
Law of Similarity: Shapes, Color and Scale
Law of Proximity: scatter things close to one to another.
Law of Continuity: for logos, branding or abstract design.
Law of Simplicity: recognize simple forms in complex designs
Law of Closure: Give meaning of an aproximate shape / Damien Hirst
Law of Figure/Ground: Shapes and forms recognized by reading patterns, not individual elements. Chuck Close’s work
Holistic: Recognize things as an integrated whole rather than a collection of individual parts.
Analytical: Breaking down a complex whole into its basic parts to understand it in detail.